Welcome Message from MPower CEO, Pete Medd
Phase 1 – Sign up, we will share the details on who to contact and what to expect during this first stage of the process
Phase 2 – Set up, from onboarding calls to identifying instructors, this phase is the most comprehensive
Phase 3 – Marketing/Interviewing, we break down the different marketing strategies you have at your disposal through Hand and Stone’s Marketing department, best practices for the scholarship meet and greet with prospective students and exactly how our awesome enrollment team handles leads and turns them into students and what reporting to expect.
Phase 4 – Training, we will explain the training philosophies and approaches, details about our curriculum, schedules for courses, and how our Education Team manages online students and support in-person instruction.
Phase 5 – Licensure/Onboarding, the final phase prepares students to sit for the MBLEx licensing exam and any other applicable state exams and starts their contractual work at your spa.
Hand and Stone Marketing team is there to support your promotional efforts including social media pushes like Facebook ads and Facebook Job Posts, turning on and customizing each location’s unique microsite, and providing email marketing templates. Not only are they there to create and share the marketing, they will also monitors and analyzes efforts to develop best practices.
Some metrics to keep in mind:
- Our enrollment team converts about 7.5% of all leads into enrollments (MUCH higher than industry average). So that means it takes about 15 leads to get one enrollment and 60-70 leads to get a class of 4 on average. Every market is different and every student is different but over time, those averages will take hold.
- Our enrollment team contacts every lead within 24 hours (within 48 if it comes over on a weekend) and contacts the lead 7 times within the first 2 weeks
- Because this is education, and the prospect is making a huge life decision and will be on the hook for thousands of dollars, the enrollment process can take some time so please be patient when we first get started with you! It will take a few months for the marketing to take hold and for our enrollment team to work through all the interested candidates and for the sales cycle to play out. No one has enrolled more massage therapy students over the past couple years than the team at Mpower!
We also want to take the opportunity to celebrate the success stories along the way. We know everyone works so hard to make their business a success and we think it is important to take a moment to highlight those people and organizations that are doing incredible things; the instructors, students, franchisees, etc.
For this first newsletter, we focus on Andrew Elsbury. Andrew is working with MPower in Virginia with his three spas in the Richmond and Charlottesville markets. Andrew and his team are currently sponsoring 17 enrolled students, several of which are close to completing the training! The Elsbury team has embraced the program with several of their staff serving as instructors for the school/program. Manager Jackie Cook is currently an administrator for the program as well as an excellent hands-on instructor. We look forward to the first Hand and Stone graduates from the Elsbury team in the very near future with many more to follow!